Athlete & Family decision support, athletes, athlete support, financial literacy & education, NIL & athlete development support, university/institutional partner programming
Why PE Exists
Athletes & Families Deserve Confidence.
Most families we work with feel confident in the athlete — but unsure about the decisions around recruiting, NIL, or what comes next.
The Players’ Equity is a decision-support and education system for athletes and families navigating recruiting, NIL, transfers, identity, and life beyond sport — so important choices aren’t made in isolation or under pressure.
Cam Satterwhite, CFEI®
I'm a former collegiate and professional athlete who understands that success in sports requires more than talent. The Players' Equity was built to connect athletes and their families with organizations that genuinely want to support them-through education, guidance, and real conversations. The goal is simple: to help athletes and families make informed decisions today to build a strong foundation for life.
Former Professional Athlete
Collegiate and professional baseball player with real-world experience
Master's in Sports Management
Advanced education in the business and management of athletics
Certified Financial Education Instructor (CFEI®)
Professional certification in financial education and literacy
Nearly 10 Years in Financial Services
Extensive experience helping families achieve financial success
Five Pillars of Athlete Empowerment
Athletes and families are expected to make life-shaping decisions with very little guidance. We exist to give athletes and families clarity, confidence, and trusted guidance — so they can make informed decisions without fear, confusion, or pressure.
Recruiting & Transfers
Navigate recruiting and transfers with clarity, confidence, and guidance — so every decision supports your goals and future.
Identity beyond sports
Build and protect your public image. Learn social media strategy, reputation management, and authentic storytelling.
NIL Opportunities
Navigate name, image, and likeness opportunities with confidence. Understand contracts, negotiations, and brand partnerships.
Balancing performance, academics, life
Prepare for life after sports with career exploration, resume building, interview skills, and professional networking.
Financial Decisions
Master money management, budgeting, investments, and long-term wealth building strategies tailored for athletes.
Everything You Need to Succeed
Get unlimited access to the PE Community with expert guidance, professional networking, and comprehensive educational resources.
Four Steps to Empowerment
Step 1
Join
Enroll in our all-access membership platform
Step 2
Learn
Join conversations, utilize frameworks and gain professional knowledge
Step 3
Connect
Access our network of vetted trainers, advisors and more who work with athletes
Step 4
Thrive
Excel during your athletic career and beyond